Digital Marketing
Learn SEO, social media, email marketing, content strategy, and analytics to promote businesses online and build successful digital marketing careers.
Certification Course in Digital Marketing
Course Duration
3 Month
Course Curriculum
Module 1: Marketing Branding Fundamentals
- What Is Marketing?
- Types of Marketing
- What is Digital Marketing?
- Understanding Digital Marketing Platforms
- Digital Marketing Funnels
- Digital Marketing Strategy designing
- Digital Marketing Booster
- What Is Marketing?
- Types of Marketing
- What is Digital Marketing?
- Understanding Digital Marketing Platforms
- Digital Marketing Funnels
- Digital Marketing Strategy designing
- Digital Marketing Booster
Module 2: Website Planning & WordPress
- HTML,CSS & Java Scripts Basics
- Understanding Website Structure
- Domain & Hosting Purchase
- Introduction of WordPress
- Installation WordPress-Local host & Server
- Understanding WordPress Dashboard
- Installing & Customizing Them
- Creating post, menu & Pages
- Adding Widgets
- Installing Required Plugins
- Website Pre-Analysis
- Ready To SEO
Module 3: Content Marketing
- Tips To Write Good Quality Contain
- Contain Spinning Techniques
- Article Marketing
- Cross Promotion
- Plagiarism Check Content
- Readability Check Content
- Call To Action Via Contain
- Content Marketing Tool
Module 4: Keyword Research
- What Is Keyword
- Types of Keyword
- Google Keyword Planner
- Keyword Analysis tools
- Keyword Research process
- Google Search Operators
- Competition Analysis
Module 5: Search Engine Optimization(SEO)
- Introduction
- On-Page SEO
- Off-Page SEO
- Local SEO
- News SEO
- Mobile SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Google Algorithms For SEO
- SEO Reports
Module 6: Google Web Master
- Adding Website to Search Console
- Search Queries Analysis
- Google fetch
- Site Map
- Internal/External links For Website
- txt Tester
- HTML Secessions
Module 7: Google my business
- Introduction
- How to egeliler on GM
- Understanding dashboard
- Creating Post
- Local SEO teching
Module 8: Google Tag Manager
- Adding GTM to your Website
- Configuring Lrigger & Veriables
- Set up Adwords Converson tracking
- Set up google Analytics
- Set up google Remarketing
- Set up Linkedin code
Module 9: Google Ads-SEM
- Introduction Search Engine Marketing
- Inorganic Search results
- AdWords & PCC Advertising
- Microsoft Ad Center
- Facebook Ads
- Importance Of Quality Score
- How Does Ad Rank Work
Module 10: Google Ads-AdWords-Inter
- Setup AdWords Account
- Understating Interface of AdWords
- Setup an Ad Campaign
- Invalid Clicks
- Shared Library
- Crating Ad group & Setup Keywords
- Ad Bidding
- Ad Format & Extensions
- Google Ads Editor
- Ad Access Level
- Ads Billing
- Ads Report
Module 11: Display Marketing
- CPC, VCPM, ECPC, CPA, CPV Bidding
- Conversion tracking
- Google my client center
- Dynamic search campaign
- Cau only campaign
- Target & Bid, placement
Module 12: Media Buying & Selling
- Advertising Principles
- Concepts & Management
- Media Planing
- Importance
- Benifits
Module 13: Remarketing & Conversion
- What is Conversion
- Implementing Conversion tracking
- Conversion tracking
- Remarketing Adwords
- Benifits of remarketing stretchable
- Building remarketing list & custom to get
- Creating remarketing campaign.
Module 14: My Client Center
- Introduction
- Set up GMCC account
- Understanding dashboard
- Adding Client Ad account
- Manage Client Ad account
- Reporting
Module 15: Bing Ad Center
- Introduction to Bing Ad Center
- MSN Search
- How to Crewel & Indexing
- Backlink Generation
- Report
Module 16: Mobile Marketing
- Creating Mobile App
- Mobile App Store Optimization
- AdWords Mobile marketing & PPC
- Mobile Marketing Methods
- Mobile marketing Strategy Designing
Module 17: Google Analytics
- Introduction To Google Analytics
- Setup Analytics Account
- Understanding Analytics Dashboard
- Goal Setting & Conversion Tracking
- Types Of Goals
- Bounce Rate
- Integrate AdWords to Analytics
- How Setup Filler
- Traffic Behavioral Flow
- Reporting
Module 18: Google AdSense
- Introduction To AdSense
- Understanding AdSense Dashboard
- Types Of Ad Format
- Block Ads/categories
- Link AdSense To Analytics
- AdSense Monetization Guidelines
- Monetize Website
- Monetize YouTube Chanel
- Affiliate Marketing Network
Module 19: Graphics Creation
- Introduction To Graphics
- How to create Graphics
- Post, Banner, Creation
- Graphics Tools.
Module 20: Video Creation
- Introduction To Video Creation
- Basics of Video Creation
- Tools & Software for editing
- Editing Video
- Tip for video editing
Module 21: Introduction To Social Media
- Introduction To Social Media Marketing
- Difference between SMM & SMO
- Designing Social Media Marketing Strategy
- Difference between SEM & SMM
- Types of post & Statistics
- #Tag its Advantage
Module 22: Facebook Marketing
- Introduction To Facebook
- Facebook account set up
- Creating Facebook business page
- Facebook Optimization techniques
- FB Group, Market place
- FB Ad Manage
- FB Remarketing & Conversion
- FB business manager.
Module 23: Instagram Marketing
- Introduction To Instagram
- Why should Instagram
- How to increase followers
- Tips for get good engagement
- Instagram #Tag
Module 24: Video & You Tube Marketing
- You tube marketing Introduction
- Types of video
- You tube video SEO
- Annotations & End Cards
- You tube Channel Analytics.
Module 25: Professional Blogging
- Creating a Blog
- Blog customization
- Blog SEO
- Guest Blogging
- Blog Marketing
Module 26: LinkedIn Marketing
- Introduction to LinkedIn
- LinkedIn for SEO
- Benefit of LinkedIn skewers
- LinkedIn post
- LinkedIn Group
- Finding a job on LinkedIn
- LinkedIn business page
- LinkedIn Advertising
Module 27: Twitter Marketing
- Introduction to Twitter
- Twitter for brand building
- Creating a twitter profile
- Fan engagement on twitter
- Twitter #Tag
- Engaging user on twitter
Module 28: WhatsApp Marketing
- Introduction to WhatsApp
- Top is WhatsApp features
- Introduction on KIP business
- WP business setting
- Ways to WhatsApp Marketing WhatsApp Group & Business
Module 29: Email Marketing
- What Is Email Marketing
- Advantages Of Email Marketing
- Creating Subscribers List
- Terminology Use in Email Marketing
- Email marketing Platform
- Lead Generation Tools
- Bulk Email Marketing
- Creating News Letter
Module 30: Online Reputation Management
- What Is ORM?
- Why Need ORM?
- What We Need To Do In ORM
- Customer Response & Feed Back
- Protect From Fake Profile
- Negative SEO Attack
- Negative Review
- ORM Tools
Module 31: Online Money Earning
- Basic of online money Earning
- How to earn money online
- Top 30 ways to earn money online
- Google AdSense
- Do & Don’t
Module 32: Affiliate Marketing
- Introduction To Affiliate Marketing
- How To Setup Affiliate Marketing Account
- Affiliate Marketing Platform
- International Affiliate Program
- Earning Money From Affiliate marketing
- Affiliate Marketing Tools
- Case Studies
- Module 33: Webinar Marketing
- Introduction To Webinar marketing
- Understanding Webinar Platform
- Benefits of Webinar Marketing
- Know your first Webinar
- Tips, Tricks to creating Webinar
Module 34: Inbound Marketing
- Introduction To Inbound marketing
- Why Inbound Marketing
- How To Do Inbound marketing
Module 35: Native Advertising
- Introduction of Native Advertising
- Benefit of Native Advertising
- Paid Search
- Infeed Units
- Recommendation Widgets
- Promoted Listing
- Custom Ads
Module 36: Lead Generation
- Introduction To Lead Generation
- Creating Good Landing pages
- Right Massage to Right Audience
- Capturing Leads
- Targeting Method’s to Capture leads
Module 37: EDP Program
- Creating Business Mind
- Idea Generation
- Decision Making and Business Planning
- Project Building
- Management and Control
Module 38: Quora Marketing
- What is Quora
- Creating Quora Profile
- Questing in Quora
- Answer in Quora
- Generation leads from Leads
- Best Quora techniques for marketing your business
Module 39: Freelancing
- Introduction To Freelancing
- Creating Profile To Freelancing Website
- Best Freelancing Platforms
- Tips & Guideline To getting freelancing Project
Module 40: Digital Marketing Tools
- Image Editing Tools
- Video Editing Tools
- SEO Tools
- Top 10 Digital Marketing Tools
Module 41: GDPI Digital Marketing
- Interview Preparation
- Mock Interview
Tips & Techniques for Interview
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